We are Your Growth Partner,
And not just 'another' ad agency.
At Caalano Digital, we value the significance of being your 'Partner' in achieving success. Collaboratively, we establish business objectives and key performance indicators, conduct regular audits, and analyse your profit and loss statements to identify areas needing improvement. Simultaneously, we pinpoint effective advertising strategies to expedite your brand's growth. Join us in our mission to empower your business and propel it forward.
We are your Growth Partner,
And not just 'another' ad agency.
At Caalano Digital, we value the significance of being your 'Partner' in achieving success. Collaboratively, we establish business objectives and key performance indicators, conduct regular audits, and analyse your profit and loss statements to identify areas needing improvement. Simultaneously, we pinpoint effective advertising strategies to expedite your brand's growth. Join us in our mission to empower your business and propel it forward.
Our Partners:
Data-Driven Performance
Data-Driven decision making to drive business performance. 'The Numbers don't lie'.
eCommerce Specialists
Accelerating your conversion rate to remove the speed bumps from your business.
Focused on Profit
Focused on increasing your bottom line to create sustainable growth.
“The business that can spend the most to acquire a customer wins.”
- Dan Kennedy
SERVICES
What We Do Best
Content & Creative Strategy
Create a performance creative strategy to help you create and curate content with a purpose.
Paid Advertising
Media buying through platforms such as FacebFull Widthook and Instagram, Google, Pinterest, and Tik Tok.
Conversion Rate Optimisation
Using Data Driven insights and best practice to unlock more value in your existing website.
PEOPLE
Meet The Founder
Alex Serrano has a storied background in building successful eCommerce brands. Throughout his journey to grow and scale his own businesses, Alex encountered numerous agencies that promised results but consistently fell short. Frustrated with the subpar service he received, Alex realized there had to be a better way to help clients grow than the traditional digital agency model.
In addition to his own ventures, Alex has an impressive digital marketing resume, boasting experience with international and national brands such as Coca Cola Amatil, Reece, L'Oreal, Henkel, Edgewell Personal Care, Lark, Hill's Pets, and notable sports brands like Wilson and Salomon.
With a wealth of knowledge and determination, Alex has committed himself to empowering ambitious eCommerce brands and businesses, transforming them into industry giants through the power of effective paid advertising. By challenging the conventional agency structure, Alex and Caalano Digital aims to provide a more personalized and results-driven approach for each client.
WHAT OUR CLIENTS SAY
Video Testimonials
Carla Lombardo
Founder of Eagle & Owl
WHAT OUR CLIENTS SAY
Google Reviews
Work with an agency that,
won't treat you as just 'another client'
GET TO KNOW US
What Makes Us Different?
We own and operate our own eCommerce businesses.
Our team has had success with our own personal stores both currently and in the past, which gives us consistent insight into the operational mechanics of an ecommerce business. It is also proof that we can ‘walk the walk’.
We don’t sell you the world and deliver peanuts
Over promising & underdelivering – the typical agency story. We don’t guarantee results, no marketing partner can, we do guarantee to be proactive, highly-communicative, provide enormous TLC and treat your brand like our own.
Higher revenue ≠ higher profit, we know this
While other agencies are maximise Ad spend, driving your revenue up whilst breaking the bank – we focus on increasing what matters…your bottom line.
We hold you accountable to your own success
Partnerships go both ways and require mutual accountability. We get so involved with our clients that at times we put forward recommendations that go outside of our service-scope. We’ve found that in the past, clients who act quickly on our strategies experience a higher degree of growth. So we developed our own proprietary ‘Accountability board’.
I just want a higher ROAS, will you guys deliver that?
What we care about, is helping you build a more profitable brand over the long term. There are many factors at play affecting ROAS that are outside an agency’s hands…reality is, the climate for eCommerce brands post IOS15 and COVID has significantly changed. If you’re looking for a quick-fix, and a relationship focused purely on ‘getting a higher ROAS’…we are not the Growth Partner for you.
